Just got this in my email. Crap.
I've been banging away on my own ancient rules; Legion and Empire, Miniature War Gaming in the Roman Era for a few years now. Got them all done and playtested to death. Core rules, army lists and scenarios. Trying to find a publisher has been the tough part. If the latest one falls through I may just sell it as pdfs over the internet.
But now Warlord has to bring out their own with all the fancy eye-candy, flash and hutzpah that the Perry Twins and Warlord can generate. And as Games Workshop amply demonstrates every day, it's flashy marketing that sells, not good rules. But then I rather like their Black Powder rules and if the ancient rules are anything similar then they'll prove popular.
Of course L&E is probably too detailed for the type of player who wants a Black Powder sort of game anyway. I never expected to get rich and there is always room for niche products for those who deliberately eschew the flash, popular rules.